Eight Ways To Build Credibility Through Your Website

Building credibility for your brand is secondary to making sales today. That’s how important it is. It’s something businesses struggle with every day and it’s even more challenging when you’re operating online since customers don’t get a chance to interact with you and your products in person.

Keeping the above in mind, and the fact that credibility is key to a successful brand, businesses need to go out of the way to build trust with their customers. Your business plan may be top-notch, but your efforts will go to waste if you fail to establish trust.

In a world as internet-oriented as today, where practically everything, from shopping to making travel bookings, is done online, consumers are becoming smarter about the way they make these transactions.

Establishing your credibility through your website is perhaps one of the easiest, and most useful, ways to get customers to trust you. Hence, without further delay. Here are seven ways you can do that:

Have a Professional Design

Would you give a website, or a business, a chance if it looked like an amateur made it? Having a top-notch, professionally designed website is crucial to establishing credibility and trust in the minds of your customers.

Many small businesses often make the mistake of skimping out on their website and underestimate the importance of investing a professional website. Your website’s design is easily the first thing customers will notice about you, and if it looks like it hasn’t been updated since 2007, chances are your potential customers will look the other way.

A professional design will boost your credibility instantly and show your customers you’ve put time, effort, and money into creating a first-rate online presence that’ll drive all their worries away.

Invest In a Custom Domain

Custom domains play a massive role in building your online brand since it allows your brand to be found easily, creates name recognition, and builds overall credibility. Again, having a custom domain signals to your customer that you’re invested in your business enough to ensure your target audience should be able to trust you and purchase your products and services without any semblance of doubt.

A free domain such as yourbusiness.wordpress.com or yourbusiness.squarespace.com tells your customer you either lack the resources or motivation to have one of your own. Even if your business comprises a couple of employees, a customer domain portrays it as more significant than it is.

Luckily, custom domains cost about $10-15 and have a massive return in terms of the benefits they provide.

Fix Any Issues

With businesses competing and local and international levels today, companies need to compete at every front, and user experience is one of them. If your website takes ages to load or has broken links, customers aren’t going to stick around long.

53% of visitors will abandon your site if it takes more than 3 seconds to load which shows that customers today don’t have the time to wait; they’ll go to someone else to get what they need.

To overcome these issues, you should take out time regularly to perform a maintenance check of your website to determine if any areas need to be fixed. It’s better to prevent issues from occurring than end up with a high bounce rate.

Post On Your Blog Regularly

Blogging, today is considered a marketing tactic and is given less credit for the credibility it establishes. Posting new content on your blog may seem like a tedious task especially if you’re not drawing the traffic you want and it looks as if your efforts are going to waste.

A blog, however, isn’t just a marketing asset. It allows users to see and interact with the brains behind the business and helps build a personality for your business, all contributing to better credibility. Posts that are engaging, well-written, and backed by facts will show customers they can trust you with their hard-earned money.

Display The Real You

Would you spend your money if you don’t know who it’s going to? I don’t think so. Showcasing the team behind your business and display the names and pictures is an easy way of boosting credibility with your target audience.

The easiest way you can do this is by creating an about us page that lets people know about the core management and gives them a chance to get to know you.

Allow Customers to Contact You

Customers tend to be a little paranoid and will always think of the possibility of something going wrong with their order. In such a case, if it’s next to impossible to contact you, chances are your target audience will be unlikely to consider you further.

Additionally, customers may want some information before they finally make the decision, so it’s always better to provide them with the means to reach out to you. Hence, your website should have a contact us page with your phone number, physical address, and email address. You should also create a live chat option so they can have their questions answered instantly.

Display Testimonials

Nothing convinces a customer more than a recommendation from someone else. Never underestimate the power of customer feedback since it can be a final nudge towards satisfying a potential customer to go for your business finally.

When your visitors get to read about the positive experiences other customers had with you, it creates a personal connection and gives them insight into how their experience would be, too.

Focus On Social Media

Having profiles on multiple social media platforms is an excellent way to provide customers with the chance to connect with you. Not only does it help create a personal connection, but it’s also another way to showcase your personality. While you don’t have to create a profile on every platform, it’s essential to create one on the platforms that are relevant to you.

Credibility is a crucial factor in determining how successful you are since it automatically leads to higher interest and, hence, more sales. It plays a huge role in boosting your business, even if you make a digital acquisition and have to build on another website. Creating a trustworthy online presence is simple if you follow the tactics given above and it’s worth it in the long run.

Have you tried any of these strategies before? Or do you have suggestions of your own? Sound off in the comments below!

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