Google partners with Marvel Studios, Donald Glover on new AR stickers

Google has announced it is rebranding its AR stickers app as ‘Playground,’ and has revealed new big-name partnerships to introduce new stickers.

Create and play with the world around you. With Playground, your Pixel 3 photos and videos come to life with cameos from superheroes, animated stickers and fun captions. #madebygoogle pic.twitter.com/ch8ebwQmfa

— Google (@Google) October 9, 2018

During its ‘Made by Google’ hardware event in New York, the tech giant revealed new AR stickers based on Marvel Studios’ lineup of iconic superheroes. So far, Iron Man and the Hulk have been revealed, although it’s likely additional characters will be included as well.

Google also revealed a series of AR stickers based on Donald Glover’s Childish Gambino artist persona. In the presentation, a virtual Gambino can be seen dancing in a real-life alleyway.

Google says the new AR stickers are coming soon to the Playground app on all Pixel phones, including the just-announced Pixel 3.

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