DBKL Orders The Removal of SugarBook Advertisements at Bangsar and Bukit Kiara

Dewan Bandaraya Kuala Lumpur (DBKL) has recently ordered the removal of advertisements by an app called SugarBook from LED billboards at Bangsar and Bukit Kiara. The directive was issued by DBKL after the advertisements went viral earlier this week.

According to the statement released by DBKL, the adverts which were deemed by many as lewd and suggestive didn’t receive authorization from the authority. In fact, even the owner of the billboard, Yayasan Wilayah Perseketuan (YWP), was not informed of the adverts by the billboard operator, Out of Home.

DBKL in principal agreed with the majority of public consensus that the SugarBook advertisements were not suitable for Malaysia. Hence, the removal order was issued to both YWP and Out of Home which shouldn’t be much problem as they were shown on electronic billboard.

In case you wondering what is the SugarBook is all about, it is a dating platform that focused on mutually beneficial relationship which has also been referred to as “Sugar Daddy arrangement” by the company. The platform was created right here in Malaysia by local techprenuer, Darren Chan.

(Source: Khalid Samad, SugarBook, Malay Mail.)

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