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Smart toothbrushes have been around for a few years now and have yet to really catch our attention. However, with the amount of AI and tracking features Oral-B has packed into this toothbrush their time might be coming.

One of the best things about fitness trackers, like a Fitbit or an Apple Watch, is how they keep a track of your activity and allow you to easily look back and see how well you have performed. Oral-B is doing something similar with this iO toothbrush.

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Thanks to a smartphone app you can keep track of how long you brush for each day – complete with a smiley or sad face depending on if you hit the magical 2 minute mark – and even see how much of your mouth you’ve brushed. You’ll get a daily ‘brush score’ too, along with handy hints of how to improve your score. For instance, during my demo with the brush the app suggested I needed to cover far more of my mouth.

App aside, this is a smart brush in other ways too. There’s a small display on the front of the brush that’ll show you a countdown timer and allow you to easily switch modes while the switch to a Linear Magnetic Drive motor gives you a quieter brush that Oral-B told me should be more effective at cleaning.

Another neat feature is a light ring just below the brush head that’ll change colour depending on how hard you’re brushing: blue means you need to press harder, green is just right and red is too hard.

The brush itself looks fairly nice too, with a smooth body that comes in either a dark blue or a more traditional white and a neat docking station. It’s hardly breaking the mould of what I would expect from an electric toothbrush but it won’t look out of place in your bathroom and it doesn’t overly screen ‘smart’.