Apple touts iPhone XR’s bright colours in new ‘Colour Flood’ ad

Despite its shortcomings, I really like the iPhone XR.

I even cited Apple’s not-very-entry-level smartphone as my favourite of the year during MobileSyrup’s recent year-end smartphone SyrupCast podcast.

With frequent reports of flat XR sales in specific regions, it looks like Apple’s marketing machine is kicking it into high gear. A mesmerizing new ad focused on the smartphone aims to emphasize its bright, pastel colours.

The ad, dubbed ‘Color Flood,’ shows off what looks like a totalitarian society with hundreds of people running through the streets wearing simple but bright uniforms.

Most of the shades represent already released iPhone XR hues, which includes ‘Black,’ ‘White,’ ‘Red,’ ‘Blue,’ ‘Yellow,’ and of course, ‘Coral.’ There are also green and purple coloured jumpsuits in the ad as well, which might suggest Apple plans to release additional hues — though at the moment that seems unlikely.

Though I always prefer smartphone ads where the manufacturer in question is taking shots at the competition, this latest marketing effort from the Cupertino, California-based tech giant is a refreshing change of pace.

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from MobileSyrup http://bit.ly/2TiMQON