Monday, November 19, 2018

Apple Cuts Production Orders For iPhone XS, XS Max, And XR; Cites Lower-Than-Expected Demand

Apple has cut production orders for this year’s three iPhones, the XR, XS and XS Max. According to sources to the Wall Street Journal, this is caused by lower-than-expected demand for these new phones.

According to the report, another reason for the decision is the difficulty in anticipating the number of components and phones the company needs.

The iPhone XR especially seems to be struggling in sales. Apple cut its production plan by almost a third of the almost 70 million units that suppliers have been asked to produce. On top of that, the company at Cupertino inform suppliers last week that it had lowered its production plan for its phones yet again.

All that said, it likely wouldn’t affect Apple too much. After all, the company has been in this situation before, and still made record profits.

(Source: Wall Street Journal via Reuters)

Edited by John Law

The post Apple Cuts Production Orders For iPhone XS, XS Max, And XR; Cites Lower-Than-Expected Demand appeared first on Lowyat.NET.



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