Developers can use Google Instant apps to bring demos to the Play Store

Google has partnered with AppOnBoard to use Instant Apps tech so developers can offer game demos.

The mobile studio AppOnBoard has designed the technology and its implemented by a new ‘Try Now’ button besides the ‘Install’ or ‘Buy’ button in the Play Store.

The button uses Google Play Instant to allow users to play a small slice of a game to test it out. This isn’t the first time that Google has attempted to bring demos to the store, but hopefully this time it receives more widespread adoption.

AppOnBoard was founded in 2016 and it’s a mobile innovation studio that focuses on gaming and advertising.

“Our shared vision is that every app in the world would be demoed before downloaded,” said AppOnBoard’s CEO Jonathan Zweig in a company blog post.

The new tech is a collaboration between the studio and Google. There is already a small handful of developers that are implementing this feature.

Jam City, Scopely, Huuuge Games and Simple Habit have already joined the party. Users can test out the new demo feature on games like Candy Crush, Panda Pop or apps such as Simple Habit Meditation.

The demos don’t need to be installed and according to Venture Beat they cap at about 10MB.

Another feature that was shown off was the ability for developers to offer demos before their app is even available. This is a really useful feature that might even open the door for small scale A/B or beta testing.

AppOnBoard is offering a free 30-day trial for the feature to developers. After that the’ll have to pay  a monthly fee, according to Android Authority.

Source: AppOnBoard Via: Android Authority, Venture Beat

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