How To Grow Your Business By Moving With The Times

In the tough economic times that we are living in growing a business in a competitive market is very tricky. For many just maintaining revenues is considered an achievement. It really isn’t easy to grow a business and to put food on the table. But there are people who are doing it and who are showing incredible growth despite the recessionary times. What are their tricks and what are they doing right that others are not doing? The truth is that the way we do business is changing and failure to move with the times can be a disaster. Here are some tips that could impact massively on the success of your business.

It’s not just the High Street

Having a great location on the high street is still important but the truth is, it’s not as important as it used to be. In the age of digital communication, the world is your clientele and the internet is your audience. You no longer need to rely on people walking past your shop window, if you play your cards right on the internet with things like good SEO, you will find that more and more people are ‘stumbling’ across your store. Of course, they are not really stumbling at all, you are just getting yourself in the right place to be seen by many. So do it right and watch your customer base grow.

Social Media is your Friend

Be innovative and use social media to spread your message. As a general rule people tend to turn to social media to complain rather than to praise. But find a way to incentive people to say good things about you on the social channels and see if there is a benefit. Offer a small discount on purchases in exchange for mentions or links on Twitter or Facebook. You want people to talk about you, but it might take a degree of incentivization to make it happen. It will almost certainly be worth it.

Use Online Sales Channels

If you sell a product that is easily shipped, then think about loading your merchandise onto as many online stores and channels as possible. It will immediately expand your potential shopper base and if you are selling via a retail channel like GumTree or Amazon you don’t really need to do any marketing – people know these channels and as long as your merchandise is categorized correctly buyers will find it by themselves. There is no cost to listing on these portals so, load your products as quickly as possible.

Work the Local Angle

As much as the world is increasingly a local village, it is important to nurture the traditional relationships of those who are close to you geographically. Get involved as much as possible in community projects. Be visible at events and in the local newspapers. Build a reputation for being a local company who cares for the people of the community. Employing as many locals as possible is a big points scorer. It will engender good feelings and the people working for you will talk about you and your store to their neighbors and friends. It will all go from there.

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