Wednesday, May 23, 2018

Morgan Freeman to voice announcements on Vancouver buses and SkyTrain

Morgan Freeman in Bruce Almighty

A popular internet meme revolves around Morgan Freeman’s voice — specifically, how situations can be improved by listening to the sound of his dulcet tones.

This has even led scientists to try to explain why the Academy Award-winning actor’s voice is so beloved around the world.

As it turns out, Vancouver also loves his voice. TransLink, the city’s transportation agency, has announced that Freeman has recorded a series of transit announcements that commuters will hear on buses and SkyTrain stations.

Specifically, Freeman is featured in Visa ads promoting TransLink’s new ‘tap to pay’ feature, which accepts payments from Visa, Mastercard and mobile wallets like Apple Pay.

Some of Freeman’s announcements will include “Good news, Vancouver. Starting today you can now tap your Visa to go anywhere TransLink takes you,” and “Hello transit riders, remember what your mom used to say: please keep your feet off the furniture. And also remember: You can now tap your Visa to go anywhere TransLink takes you.”

Freeman’s voice will be heard at six different yet-to-be-announced bus routes and at select SkyTrain stations between June 4th and July 29th.

Freeman’s announcements will also be played after B.C. Lions home games on June 8th, June 16th and July 14th.

While Vancouverites might find it a bit random to hear Freeman’s voice on a commuter, the marketing campaign makes sense, the given the acclaimed actor’s longtime role of Visa spokesman.

Individual transit stop announcements will continue to be voiced by Laureen Regan.

Image credit: Universal Pictures

Via: Vancouver Sun 

The post Morgan Freeman to voice announcements on Vancouver buses and SkyTrain appeared first on MobileSyrup.



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